The art of tone of voice

The main rule of tone of voice is that there are no rules. You can choose an informal style and post a meme, take tests, shoot videos about the team.

But in order for the tone of voice to sound, it is necessary to go through several preparatory steps. And here are some.

Step 1. Define your audience.

Who is the person who will be interested in your brand? How old is he, what are his interests, how much does he earn and what worries him. In the future, this data will help tailor content for specific people, rather than for the entire audience in general.

Step 2: Define the problem your product solves.

When you understand what problem the product solves, it becomes clear whose life it can change and to whom it will be useful.

Step 3. Determine the source of information.

Roughly speaking, this is what your audience reads and where they get their information from. For example: social networks, advertising boards, email newsletters, or maybe she listens to the radio or podcasts in general. Today, this parameter does not always depend on age, but rather on lifestyle and employment.