Why should you not buy followers in social networks?

Subscribers For a classic user, this indicator is a measure of the quality and reliability of a brand, instashop, service or any other product. On the one hand, the logic is clear and simple: the user went to the page/profile, browsed the products, saw many followers and decided that everything was cool. Well, there are people, right?

Spending money on followers in social networks.

On the other hand, it's not 2016 and the subscription trick is not giving the desired result. Yes, it does not give any result at all, to be honest. Why? But we will deal with this question in order to close this gestalt. We hope that the information will be useful and our readers will understand that buying subscribers, tricking them and other manipulations with numbers is bad not only from a moral point of view, but also for your business.

Root causes

So, why do they wind up (buy) subscribers at all. Initially, this chip left from the time of the long-suffering Vkontakte. Everyone remembers how cool it was to have a huge number of friends and votes. Then we got acquainted with Twitter and Instagram, where again a trick was waiting for us.

Advertising is the root cause of audience fraud, because the larger the audience, the greater the reach, and therefore, you can put a higher price tag on the publication.

At that time, users still did not understand the work of the system of cheating subscribers. In the majority of cases, the followers who were tricked were represented by bots that did not show any activity. As a result, they also did not benefit the business, they only spoiled the general statistics.

In 2024, few people want to get their hands dirty like that, but connoisseurs of "big numbers" still exist.

Is there another way to build a large audience around your brainchild?

There is, but it requires time, finances and other resources. This method is a long game. It means comprehensive management of social networks, quality content, interesting material, community formation and development. It will be difficult for a young company to develop in this way in the first stages, but then the reputation will do its job and all the resources will pay off in multiple amounts.