Instagram profile audit

An Instagram profile audit is a process of working with analytics, which is ultimately made into a document or presentation. In essence, this is a comprehensive analysis that demonstrates the level of audience engagement, brand perception, as well as indicators of interaction with the account. It can be done both for your profile and for other brands. Usually, an account audit is performed as the first step at the beginning of working with an smm project.

To improve the profile, its general appearance, content quality and statistics are evaluated, where there is natural reach, interactions, organic growth of the audience, etc. Third-party brand accounts should be reviewed when deciding on advertising partnerships.

Important tasks performed by an Instagram audit:

1. helps to set goals and KPIs;

2. checks the ToV of the brand;

3. gives an understanding of the strengths and weaknesses of the content;

4. shows the most successful formats of interaction;

5. details information about subscribers, etc.

Account audit should be regular. It can be done independently and with the help of various services, which The Instapreneurs will share below.

Accounts are analyzed by social network specialists — SMM managers. This is the first task before the start of complex work, based on the received data, a further strategy for the development of the page is being built.

4 steps: how to audit an Instagram profile

From the beginning, you should keep the focus on the goal with which you audit the Instagram page. In particular, the improvement of activity, uniqueness against the background of competitors, cleaning of fraudulent accounts, etc. This is how they evaluate separately:

✅ general image of the profile;

✅ published content;

✅ audience;

✅ analytics.

Conclude the audit with a brief summary and recommendations for improvement. Create a concrete action plan for the client to implement these changes step by step.

For example, if there is a task to improve the visuals of the page - show examples of accounts in this niche, make a moodboard or color palette and choose fonts, find an example of posts with inscriptions.

If you, as a specialist, see discrepancies in the content, offer the client to create a content plan. Choose examples of topics in this niche, hot questions that will be of interest to the audience, etc.