What is UGC?

UGC (user-generated content) is any type of content (videos, photos, GIFs, memes, blog posts, and audio) created and distributed by users on the Internet. This kind of content is especially effective when it comes to attracting the attention of Gen Z. Trying to connect with this audience is a major pain point for many brands, which is why they turn to UGC, a powerful marketing tool.

How to post UGC

Always ask permission

A branded hashtag is a great way to collect user-generated content. However, even in this case, it is worth asking the author for permission to use his materials (we are not talking about reposting stories, but about a separate publication). Disregarding permission can irritate even the most ardent supporters.

Enter the details of the content author.

Tag them directly in the post. Specify whether you're using an image, text, or both. Always leave a signature - this has the added benefit of anyone who wants to be able to verify that the content was actually created by someone who isn't an employee of the company.